Hero MotoCorp has long been a household name in India for its reliable, fuel-efficient commuter bikes. But with the Hero Mavrick 440, the brand has taken a daring leap into the premium motorcycle segment. Launched in early 2024, this 440cc roadster is Hero’s most powerful and priciest offering to date, blending rugged style with modern tech. Built on the same platform as the Harley-Davidson X440, the Mavrick 440 brings a unique flavor to the table, aiming to capture the hearts of riders who crave both performance and personality. Priced between ₹1.99 lakh and ₹2.24 lakh (ex-showroom), it’s a compelling option in the mid-capacity bike market. Let’s dive into what makes this bike a standout.
Mavrick 440 Design: Muscular Meets Modern
The Mavrick 440 isn’t shy about making a statement. Hero has crafted a design that screams roadster ruggedness while keeping things contemporary. Up front, a round LED headlamp with integrated DRLs gives it a bold, modern face, flanked by chunky tank shrouds that amplify its muscular appeal. The side profile showcases a trellis frame, a beefy fuel tank, and a single seat that hints at its sporty intent. At the rear, a wide tire and oversized grab rails add some heft, ensuring it looks substantial from every angle.
Available in five striking colors—Arctic White, Fearless Red, Celestial Blue, Phantom Black, and Enigma Black—the Mavrick 440 caters to a range of tastes. The fit and finish are top-notch, with clean welds and a premium paint job that rivals more expensive bikes. While some might find its commuter-like undertones a tad tame, the overall aesthetic strikes a balance between aggression and accessibility.
Mavrick 440 Engine and Performance: Power With Poise
Under the hood, the Mavrick 440 packs a 440cc single-cylinder, air/oil-cooled engine—the same heart as the Harley-Davidson X440, though tuned slightly differently. Producing 27 bhp at 6,000 rpm and 36 Nm of torque at 4,000 rpm, it’s down 2 Nm compared to its Harley sibling, but don’t let that fool you. Weighing in at 191 kg (kerb), it’s 4 kg lighter than the X440, giving it a competitive power-to-weight ratio. Paired with a slick 6-speed gearbox and a slip-and-assist clutch, the Mavrick delivers smooth, responsive rides across city streets and open highways.
Mavrick 440 Features: Tech That Keeps You Connected
Hero knows Indian riders love their gadgets, and the Mavrick 440 doesn’t disappoint. It’s loaded with full LED lighting, including a dynamic projector headlamp that adjusts to ambient conditions. The digital instrument cluster—a negative LCD display—offers Bluetooth connectivity, letting you pair your smartphone for turn-by-turn navigation, call/SMS alerts, and even phone battery status. Other handy readouts include real-time mileage, distance-to-empty, gear position, and a clock. A USB Type-C charging port comes standard, keeping your devices juiced up on the go.
Dual-channel ABS ensures safety, while the mid and top variants swap spoke wheels for stylish alloys. The top-spec trim even adds e-SIM connectivity for live tracking and advanced features, pushing the Mavrick into premium territory. It’s a tech-packed package that feels thoughtful and rider-focused.
Mavrick 440: Pricing
The Mavrick 440 comes in three flavors:
- Base (₹1.99 lakh): Spoke wheels, Arctic White color.
- Mid (₹2.14 lakh): Alloy wheels, Celestial Blue and Fearless Red options.
- Top (₹2.24 lakh): Alloy wheels, Phantom Black and Enigma Black, plus e-SIM connectivity.
(All prices ex-showroom, Delhi, as of March 2025.) On-road costs push it closer to ₹2.3-2.5 lakh, depending on location, but it’s still a steal compared to rivals like the Royal Enfield Classic 350 or Triumph Speed 400.
Mavrick 440: Pros and Cons
Pros:
- Refined 440cc engine with strong low-end torque.
- Feature-rich: LED lights, Bluetooth, ABS, and more.
- Comfortable ergonomics for city and highway rides.
- Competitive pricing for the segment.
- Solid build quality and finish.
Cons:
- Lacks upside-down forks or adjustable suspension.
- Exhaust note could use more character.
- Some plastic bits (like pillion guards) feel cheap.
- Misses out on riding modes or traction control.
Disclaimer:
The specifications and prices mentioned in this article are based on the latest available information. Prices may vary based on location, dealer offers, and government subsidies. Please check with your nearest showroom for exact details before making a purchase.